Measure the profitability of any investment, campaign, equipment purchase, hire, or business expansion.
ROI = Net Profit / Cost of Investment * 100
How it works
ROI helps compare options with different costs by converting profit into a percentage of the original investment.
When time period is entered, the annualized ROI gives a clearer view of longer or shorter investments.
ROI = (final value - investment cost) / investment cost * 100.
A $1,000 campaign that returns $1,450 has $450 net profit and 45% ROI.
Related tools
Calculate profit, margin percentage, and markup from revenue and cost.
Use ToolFind the unit sales and revenue needed to cover your costs.
Use ToolFind selling price, markup percentage, profit, and margin.
Use ToolRelated guides
Compare project returns without confusing revenue, profit, and investment.
Read guideUse UTM links, short URLs, and QR codes to understand campaign performance.
Read guideFAQ
A positive ROI means the investment is profitable. Strong benchmarks vary by industry and risk level.
Profit margin compares profit to revenue. ROI compares profit to the amount invested.
Yes. Enter campaign spend as the investment and campaign revenue as the return.
