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UTM Builder, Create Campaign Tracking Links

Build UTM-tagged URLs to track marketing campaign performance in Google Analytics and other analytics platforms.

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How it works

Use this tool with clear assumptions

Consistent UTM naming makes reporting cleaner. Use lowercase sources and mediums to avoid split campaign data.

The session history keeps recent links in your browser so you can copy them again during a campaign buildout.

Formula / logic

The builder appends utm_source, utm_medium, utm_campaign, and optional term/content parameters to a valid URL.

Example

Create a newsletter campaign link with source=newsletter, medium=email, and campaign=spring-sale.

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Useful next steps

Related guides

Learn the workflow

FAQ

UTM Builder FAQ

What are UTM parameters?

UTM parameters are tags added to URLs that tell analytics tools where traffic came from and which campaign drove it.

Are UTM parameters case-sensitive?

Yes. google and Google can appear as separate sources, so use a consistent lowercase format.

Do UTM links affect SEO?

No. UTM parameters are for analytics tracking and do not improve or harm rankings by themselves.

Can I use UTM links for email campaigns?

Yes. They are especially useful for measuring newsletters, automations, and promotional emails.

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