Set the right selling price by calculating markup from cost, or reverse-calculate markup from an existing price.
Markup is based on cost. Margin is based on revenue.
How it works
Markup is based on cost, while margin is based on revenue. That difference matters when you are setting prices.
Use this tool when pricing products, services, wholesale offers, or custom project quotes.
Selling price = cost * (1 + markup rate). Margin = profit / selling price * 100.
A $50 cost with a 50% markup creates a $75 selling price and a 33.33% margin.
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Read guideFAQ
Markup equals profit divided by cost. Margin equals profit divided by revenue.
It depends on your industry, costs, and positioning. Retail often uses higher markups than wholesale.
Yes. Treat your delivery cost or hourly cost as the base cost.
